SOMETHING GOOD
IS ABOUT TO
HAPPEN
For three decades, the people behind Something Good have worked inside the worlds brands are trying to reach, music, fashion, sport, entertainment, art, technology and business.
We’ve run MTV, built global fashion brands, discovered artists and created experiences for some of the world’s biggest brands.
WE DON'T APPROACH CULTURE AS A TARGET AUDIENCE.
WE APPROACH IT AS SOMEWHERE WE BELONG.
WE DON’T STUDY CULTURE
WE COME FROM IT.
WHAT DO WE ACTUALLY DO?
We solve brand problems through ideas, culture and experience.
CREATIVE
EVENTS
CONTENT
Brand ideas. Campaigns. Creative direction.
Concepts that give brands somewhere to go.
Experiences. Activations. Hospitality. Launches.
Moments people actually want to be part of.
Brand ideas. Campaigns. Creative direction.
Concepts that give brands somewhere to go.
CULTURE
STRATEGY
Music. Sport. Fashion. Entertainment. Talent.
Connecting brands with culture in ways that feel natural.
Brand. Creative. Cultural. Experience.
Finding the opportunity — then working out what to do with it.
GOOD PEOPLE “ARE EVERYTHING”
ADAM HARRIDEN
Knows how to get the right people into the same room. And what to do once they’re there.
From Olympic sport to MTV, music, technology and global partnerships. Part connector, part commercial brain, part professional door-opener.
HEATH
MAWSON
Has an irritatingly good instinct for what people are going to care about next.
A career spent where brands, entertainment, culture and commerce collide. He connects the dots — usually before everyone else sees them.
FALLON
BROWN
Has spent 30 years turning ideas into things people actually want to be part of.
From global brands and world stages to sport, culture and entertainment. Cannes Lions, D&AD, MTV and a few stories best told over a drink.
The person you want in the room when an ambitious idea needs to actually happen.
From KSUBI to BLOCK INT, New York to Sydney to Queensland, Fallon has spent her career keeping brands, people and big creative ideas moving.
Good looking. Peace loving. Seriously good at design.
Shane is a surfer at heart, a good human by nature, and a designer with an incredible eye for brand.
He brings a calm head, sharp taste and years of experience turning ideas into beautifully considered identities, campaigns and experiences.
Different worlds. Around the same table.
COLIN
BLAKE
SHANE
WAHL
01 — [BLANK NOT EMPTY / MINDFUL MERCH]
EXPERIENCE / NOOSA / 2026
GOOD THINGS, LATELY.
02 — BASE HEALTH
BRAND / CULTURE / NOOSA / 2026
03 — MERINDA VILLAGE HOTEL
BRAND / HOSPITALITY / QUEENSLAND / 2026
RECOGNISED By…
